Acenet offers internet marketing strategy consulting services for your brands, products and services that lead to increased sales and profit. Our services apply to both consumer marketing and business to business marketing consulting.

Our approach:
We work with our customers on both consumer marketing and business to business marketing projects. We use a collaborative approach, working with you to find solutions to your branding and marketing challenges. We employ state-of-the-science tools and technologies to develop internet marketing programs. With internet marketing, you can now connect directly to your customers and prospects and respond to them in real time. We plan and keep marketing costs down by targeting the most appropriate methods for your business.

1. Understand your products, competition, markets and business goals
2. Vision and mission development
3. Market segmentation and targeting
4. Identify suitable online marketing media
5. Plan the media mix and budgets
6. Corporate branding, products branding and packaging, if required
7. Implement the plan
8. Measure results and identify long term marketing strategy

Vision & Mission
Lotus Media will help you develop a marketing vision and mission. A marketing vision is a statement so big, so bold, that expressing it, never mind executing it, has a transformational effect. Companies become what they want to be. While inspirational, the marketing mission is more operationally oriented and focused—it's a blueprint for directing management and employees in their everyday work towards the achievement of the vision.

Market Segmentation & Targeting
We choose this strategy to appeal to multiple smaller markets with a unique marketing strategy for each market.  The underlying concept is that bigger markets can be divided into many sub-markets and you choose different marketing strategies to reach each sub-market it targets.  Most large consumer products firms follow this strategy as they offer multiple products (e.g., running shoes, basketball shoes) within a larger product category (e.g., footwear). There are many ways to segment any market. We cut through the possibilities and target the right market and segment- based on behavior and usage patterns, decision making power, motivations, psychographics and demographics.

Plan the media mix and budgets
We will work with you to develop a media strategy, conduct media research, create a media plan and ultimately launch and optimize your direct marketing and niche advertisement campaigns. We will create a financially optimal media plan to reach target audiences most effectively and efficiently.

Corporate branding, products branding and packaging, if required
A common error in business is to imagine that branding is only for big companies. Not so - branding is important for all businesses. In fact, it is arguably more important for smaller businesses that have to establish trust and a good reputation in the marketplace. It’s important that you look as professional as possible, and investing in professional design skills will pay off in the future.